What the video is for, the core idea, and what it must say.
What is the video for?
01What should a viewer do after watching, and where does that take them?
02What is the one thing a viewer must remember, in one sentence?
03What is the rough idea, in a few sentences?
04Which claims, numbers or names must be in it, and which must stay out?
05How will you know the video works: which number do you watch?









