Your answers to a short set of questions, then one working session with your team.
01What do you do, in the words a customer would use?
02What has changed that makes a new brand necessary now?
How a brand sprint with stuudio runs
The canvas needs a larger screen.
Read the document01Workshop1 week
02Position1 week
03Explore2 weeks
04Deliver2 weeks
05Hand off1 week
06After
Strategy and words
Identity
System and assets
A short competitor review and one clear position.
Talks outcomesTalks featuresFor everyoneFor a specialist
Competitor ACompetitor BCompetitor CCompetitor DYou
Where nobody stands yet
- Specialist depth, told as outcomes
- Proof a buyer can check
- A voice people remember
Three traits, with what each one is and is not.
- FormalConversational
- AuthoritativeApproachable
- TechnicalPlain
- Matter-of-factEnthusiastic
Three visual worlds, each one tied to what came out of the workshop.
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Every part your team uses every day, one at a time: the logo first.
AArden
A
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What you get
- The primary logo and the mark
- Light and dark versions
- Size and space rules
A brand guide, the source files, and skills for on-brand copy and visuals.
Logotype scale
72 px
60 px
48 px
38 px
30 px
24 px
18 px
The Prem logo is a combination mark consisting of a symbol and a wordmark. Give the logo room to breathe. Keep it clear of other elements.
What your team keeps
- Brand guide
- Source files
- Templates
- Brand skills
An optional retainer
- Website design and build
- Product videos
- Sales decks
- Documents and reports
- Social media templates
- Illustrations
- New icons
- Brand guide updates
- One call every month