stuudio
General processEvery client gets their own version, with their own plan, weeks and deliverables.

How stuudio makes a product video

Every product video runs through the same steps, and you approve each one before we move on.

The whole video

Open the canvas
  1. 01BriefBrief
  2. 02PositionPositioning
  3. 03ScriptVoice and scriptStyle
  4. 04BoardProduction
  5. 05AfterAfter

We start with what the video is for

Pick what the video is for. The questions change with your pick.

The length, the voice, the music and the formats are picks too: the script and the production below follow them.

What is the video for?

  1. 01What should a viewer do after watching, and where does that take them?

  2. 02What is the one thing a viewer must remember, in one sentence?

  3. 03What is the rough idea, in a few sentences?

  4. 04Which claims, numbers or names must be in it, and which must stay out?

  5. 05How will you know the video works: which number do you watch?

We find your place in the market

We map your competitors and find the place in the market that your company can own.

Talks outcomesTalks featuresFor everyoneFor a specialist
Competitor ACompetitor BCompetitor CCompetitor DYou
Where nobody stands yet
  • Specialist depth, told as outcomes
  • Proof a buyer can check
  • A voice people remember

We write the script first, in your voice

We revise the script until you approve it. The moodboards run at the same time.

  • FormalConversational
  • AuthoritativeApproachable
  • TechnicalPlain
  • Matter-of-factEnthusiastic
Hook0:00BalancedPlan every job before the day starts.On screenPlan the week in one morning
Problem0:05Every reschedule costs you a day somewhere else. Spreadsheets cannot keep up.On screen1 reschedule = 1 lost day
Reveal0:15Meet Fieldwork: your technicians, parts and routes in one place.On screenFieldwork
Capabilities0:25It picks the right technician, checks the parts and plans the route for you.On screenAssign · Check parts · Route
Proof0:45Teams like Northvale now plan the whole week in one morning.On screenA week planned in one morning
Call to action0:52Fieldwork is live today. Book a demo at fieldwork.app.On screenBook a demo · fieldwork.app

The look is chosen while the script is written

You choose the look from a few style boards, each one made for your time and budget.

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We make the video

The voice and the music come first, because they set the timing of the animation.

At extra cost
  • A second format: 9:16 or 16:9
  • Shorts cut from the video
  • Music composed for the video

After the video, we keep making videos, or your team does

An optional retainer
  • Cutdowns for ads
  • New feature videos
  • Product update videos
  • Other languages
  • Social clips
  • Stills for site and social
  • Captions and subtitles
  • Launch videos
  • One call every month

How we work together

You see progress in a shared Slack channel, we review it with you every week, and nothing moves past an approval without your yes.

  • Shared Slack channelEvery dayQuestions, progress and quick decisions, answered fast.
  • Weekly review callEvery weekWe show the work, you give notes, and we agree on the next week.
  • Dedicated point of contactFrom start to launchOne person on our side who knows your project and answers for it.
Your approvals, in order
  1. 01PositioningThe direction and the core idea.
  2. 02Voice and scriptThe script, revised until you approve it.
  3. 03StyleOne style.
  4. 04ProductionThe storyboard, after one round of changes.
  5. 05ProductionThe voice and the music.
  6. 06ProductionThe rough cut, halfway.
  7. 07ProductionThe final video.

It starts with the brief

Send us the brief and the videos you like. We plan the rest of the video around them.

Start a video