Logotype scale
72 px
60 px
48 px
38 px
30 px
24 px
18 px
The Prem logo is a combination mark consisting of a symbol and a wordmark. Give the logo room to breathe. Keep it clear of other elements.
General processEvery client gets their own version, with their own plan, weeks and deliverables.
How a brand sprint with stuudio runs
A brand sprint takes your company from a clear position to a finished identity in a fixed time.
The whole sprint
- 01WorkshopWorkshop
- 02PositionPositioningMoodboards
- 03ExploreVoiceDeliverables
- 04Hand offHand off
- 05AfterAfter
One workshop to start
You answer a few questions, then we run one session with the people who decide.
01What do you do, in the words a customer would use?
02What has changed that makes a new brand necessary now?
Where the brand stands
We map your competitors and write in one line where the brand stands.
Talks outcomesTalks featuresFor everyoneFor a specialist
Competitor ACompetitor BCompetitor CCompetitor DYou
Where nobody stands yet
- Specialist depth, told as outcomes
- Proof a buyer can check
- A voice people remember
Moodboards, in parallel
You choose from three moodboards, each one a different answer with a reason.
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The brand finds its voice
We write how the brand sounds, with an example for each trait that your team can check against.
- FormalConversational
- AuthoritativeApproachable
- TechnicalPlain
- Matter-of-factEnthusiastic
Every part of the brand, delivered
We make each part in the look of the moodboard you chose. We test it at every size, in print and on screen.
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What you get
- The primary logo and the mark
- Light and dark versions
- Size and space rules
Your team gets the whole system
Your team gets the rules, the files and the templates, and skills that keep AI work on brand.
What your team keeps
- Brand guide
- Source files
- Templates
- Brand skills
After the sprint, we keep building on the brand, or your team does
An optional retainer
- Website design and build
- Product videos
- Sales decks
- Documents and reports
- Social media templates
- Illustrations
- New icons
- Brand guide updates
- One call every month
How we work together
You see progress in a shared Slack channel, we review it with you every week, and nothing moves past an approval without your yes.
- Shared Slack channelEvery dayQuestions, progress and quick decisions, answered fast.
- Weekly review callEvery weekWe show the work, you give notes, and we agree on the next week.
- Dedicated point of contactFrom start to launchOne person on our side who knows your project and answers for it.
It starts with the workshop
Send the answers back, and we book the workshop with your team.